When we were chosen by Rosewood Creative to lead production for the official VALORANT VCT 2023 commercial campaign, we couldn’t wait to get started.

The idea behind the campaign was to speak directly to Valorant’s core audience through a short-form, social-first comedy series packed with IYKYK content, plus enough punch to hook newcomers. With just one month of pre-production (including director selection and treatment, casting, crewing up, and securing a filming location,) we immediately got to work.

From there, our director, DP, creative and post-production team brought the story to life. These efforts led to a highly successful three-part social series that highlights just how exciting this esports event really is. This campaign was used as the main asset to promote the fastest growing and most culturally relevant esports event in the world.